Story idea: Australian web development company revamps email marketing with IceWarp

Oz local, an Australian Website Design and Systems Integration Company, Uses IceWarp to Offer Messaging Solutions and Email Marketing Programs to its Customers
Organization:

Oz local Media and Technology are specialists in Website Design and Website Programming, including shopping carts and e-commerce solutions. The company has a graphic design team specializing in identity design & creative branding, designing point of sale posters, flyers, brochures, business cards, stickers, booklets and more across all sectors and industries.
Oz local have plenty of printing firepower from large poster printers to digital booklet printers with finishing/folding and laminating machines. In some cases the company can deliver printing jobs in less than 6 hours. It delivers printing to Melbourne, Adelaide, Perth and Queensland.

Oz local also have a team focusing on Technology in the workplace and at home. It offers advice to businesses on the best strategies to get the most out of their IT infrastructure, web-based systems, and technology. From small businesses with general IT or web requirements, to large corporations requiring private wide area networks to have connectivity between offices, Oz local is a reliable IT Partner.

Oz local Media and Technology have been around since the start of the first internet bubble in 1999. The company has a vast range of expertise in all areas of the business and can offer advice as well as react to clients’ needs.

“We are working with all industries, construction, medical, manufacturing, childcare, and hospitality,” says David Eggert, President of Oz local. “We are a one-stop technology shop for small businesses – setting up their networks, computers, faxes, printers, we host their domains. We also offer marketing solutions where we design and print media and marketing material like brochures and business cards and logos.”

Challenge:
Oz local was using WebCentral, a web hosting company, to manage dozens of websites for its customers. However, the quality of service was deteriorating as volumes grew. Oz local decided to become its own hosting solutions provider to improve service and get additional revenue streams. However, the project lacked one key component – a powerful and cost-effective messaging platform.

Solution:
Oz local did extensive online research of the available messaging products and came across IceWarp (called Merak at that time). Oz local technology team first set the IceWarp server up in the company headquarters, imported all email accounts into it, and started to use it internally to test the solution.
“From there the business changed, because it worked,” says Mr. Eggert. “Administration is powerful – we’ve been using it for many years and still find many new features and tweaks daily. Even as a novice, I can set up a domain, set up a user, and do other things. Also, it’s a very stable product.”
Then IceWarp was scaled up to serve customer accounts and enhance the company’s branding.
“We implemented the mail accounts, and then we introduced the webmail components,” recalls Mr. Eggert. “We noticed we could customize webmail and so we put our logo on it.”

Results

Using IceWarp, Oz local started to offer new services.
“We discovered IceWarp mailing list and started to use this feature quite a lot,” says Mr. Eggert. “Then we build our own newsletter manager around that and started to sell it to clients to send bulk newsletters.”
Oz local other business line was networking and systems integration.
“Microsoft Office is a part of our offerings and in most cases customer purchase Outlook for email management,” says Mr. Eggert. “However, now we are promoting IceWarp Desktop Client. It’s a great product and easy to sell – a massive opportunity for us.”
Also, Oz local is now getting more business from companies who want to migrate from Microsoft Exchange to IceWarp Server to make their messaging infrastructure more cost-effective and reliable.
“We have two clients right now – one has 60 boxes – who want to transfer from Exchange to IceWarp,” notes Mr. Eggert.
For IceWarp support and upgrades, Oz local is relying on IceWarp Australia which is the regional office for IceWarp in Australia and New Zealand.

Future:
In the near future, Oz local plans to offer its clients the whole range of IceWarp modules, including Groupware, Instant Messaging, SMS Server, Mobile Synchronization, and Internet Telephony.
“We want to sell all of the above, it’s a great opportunity,” says Mr. Eggert. “And I would recommend IceWarp to other companies in my industry, of course I would.”

More about Oz Local: http://ozlocal.com.au/
More about IceWarp Australia:
Australia: www.icewarp.com.au
New Zealand : www.icewarp.co.nz

Weiterführende Links

• Originalmeldung von IceWarp, Inc
• Alle Meldungen von IceWarp, Inc